We don’t think of strategy and creative as separate disciplines. We believe they’re mutually inclusive – and that the intersection of the two is where breakthrough marketing happens. To us, strategy and planning are as much about creativity and innovation as they are about research and analysis. And inspired creative is about finding a way to breathe passion into marketing intelligence and data analysis. When you look at things this way, the lines between disciplines blur. Collaboration takes on a new dimension, bringing the collective talents, experience and knowledge of every one of us to bear on everything we do.