Become a Certified Tourism Ambassador

Looking for a fun and easy way to get involved in your community? The Certified Tourism Ambassador (CTA) program may be the answer! With a simple 4 hour class and a $20 fee, you’ll become part of an international certification program that serves to increase tourism at the local level. The CTA Program will go well beyond any basic service industry training to build upon your knowledge of the Lansing area, as well as enhance your skills in serving customers. You’ll have a blast while also connecting with fellow service industry members and developing expertise in your own city’s events and traditions.

The CTA certification can be used on your resume, in your byline and as a connection to a nationwide network of other CTAs and programs. Classes are held at the GLCVB every month. To sign up for a class, go to Contact Kristina Kauffman at or 517-377-1400 if you have additional questions.

By Emma Kauffman, Greater Lansing Convention & Visitors Bureau Intern