Business Spotlight: Gravity Works Design & Development

Addy Award-winning Gravity Works Design & Development, a full-service web design and development company, was created with the goal of being a business unlike anything else in the area. Rather than providing just design services or only doing development projects for its customers, the company provides both, making it a one-of-a-kind, Lansing-based business that delivers a wide range of customized products.

Gravity Works’ experienced designers create streamlined solutions, ranging from print design, website development, mobile applications and branding for their clients, who include local community nonprofits and international NGOs, legislative news providers and government agencies, as well as local businesses and national franchises.

But what makes Gravity Works a truly unique business is not its extensive portfolio or wide-ranging clientele; it’s the undeniably strong sense of community engagement it exudes.  Lauren Colton, the company’s information architect and editor, said she and her co-workers take pride in being community leaders and support events such as TEDx Lansing. Additionally, they host workshops at their office and participated in various speaking engagements, such as Ignite Lansing, DotNetNuke World, and MidwestUX.

“It’s not just being knowledgeable, it’s sharing what knowledge you have,” she said. “It’s not that we learned these technologies so we can hoard them — we want to share them with the world.”

If your business needs to enhance its online presence or your brand requires building, stop by 1132 N. Washington Ave., or call 517.481.2218 for more information.