Sponsorship Opportunities

Old Town Commercial Association (OTCA) is pleased to invite you to be involved in our community and festivals. You can contribute to our various fundraising events, such as Oktoberfest or Old Town Scrapfest, to raise money for our non-profit organization right here in Lansing’s Old Town.

Your company can be exposed to more than 4,000 patrons from the mid-Michigan area as well as from all over Michigan and surrounding areas. Festival goers celebrate Old Town by tasting real beers, enjoying great music, chowing down on food, or hanging out in a fun, friendly atmosphere.

By being a sponsor you help to keep OTCA’s mission alive: To facilitate the socioeconomic development of Lansing’s Old Town area through the promotion of historic preservation, business recruitment and community outreach.

If you would like to connect your business, we invite you to become a sponsor. Involvement will benefit your business in many ways:


  • OTCA is a 501©3 non-profit organization. As such, a portion of your sponsorship to an event may be tax deductible according to IRS regulations.
  • Your visible support of the community will be clearly recognized through festival literature, print media, radio ads, on site signage and a variety of promotional strategies depending on the sponsorship.
  • Your organization will be linked with Old Town’s growing popularity and success as both a commercial and cultural district.
  • You are giving back to your community and joining the ranks of other great companies. 


2012 Levels of Giving:

Burchard Park                    $10,000                

Turner Street                     $5,000

Grand River Ave.             $2,000

Brenke                                 $1,000


Your sponsorship helps to revitalize Old Town’s diverse community and also provide countless opportunities for your company to gain maximum exposure. There are many ways for businesses of all sizes to receive coverage and help contribute to the success of such exciting festivals. If you would like to further discuss the opportunities, or don’t see something here that works, don’t hesitate to call the OTCA office at 517-485-4283 or email us at oldtown@iloveoldtown.org. We look forward to a long and prosperous partnership with you!